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AMA DISC Survey™

The AMA (American Management Association) DISC Survey™ has been developed by Dr Robert A Cooke of Human Synergistics/Centre for Applied Research. Based on William Marston’s DISC framework, the AMA DISC Survey™ measures the four basic styles of behaviour: Directing, Influencing, Supportive, and Contemplative.

Marston’s model has been used for over 40 years as a feedback process for individuals to understand their personal styles and the strengths and weaknesses within each. In this case, no style is inherently better or worse than the others and all styles can contribute to (and potentially detract from) individual and group effectiveness.

The AMA DISC Survey™ is unique in that it not only measures the strength of each style, but also separates out the productive and counter-productive aspects of each style. This allows for considerably more analysis, particularly in terms of development planning.
Unique Characteristics of the AMA DISC Survey™
Assess

specifically assess on-the-job behaviours (not general personality preferences)

Plan

plan more effective programs using feedback on both productive and counter-productive traits ‐ so you know what to build on and what to work on

Results

get immediate results, including charts, graphs and summaries

Accuracy

be confident that results are accurate. The AMA DISC Survey™ meets American Psychological Association and American Educational Research Association standards for reliability and validity.

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AMA Disc gives you a clear view of what is driving behaviour and performance, and what to do differently.
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